Of course, Big Pharma was only too happy to latch onto the early results as well.
Which is necessary because the characters he encounters on his journey are often way too kooky—and, well, Guest-ian—to latch onto.
Instead, we latch onto the number and use that as a symbol of everything else.
Old English læccan "to grasp or seize," from Proto-Germanic *lakkijanan. Not found in other Germanic languages; probably from PIE *(s)lagw- "to seize" (see analemma). In its original sense the verb was paralleled in Middle English and then replaced by French import catch (v.). Meaning "to fasten with a latch" is mid-15c. Related: Latched; latching.
a fastening for a door, etc., late 13c., probably from latch (v.).