list price

the price at which a product is usually sold to the public and from which a trade discount is computed by a wholesaler.

1870–75 Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
list price
the selling price of merchandise as quoted in a catalogue or advertisement

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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American Heritage
Cultural Dictionary

list price definition

The stated price of a commodity before any discount or other reduction.

The American Heritage® New Dictionary of Cultural Literacy, Third Edition
Copyright © 2005 by Houghton Mifflin Company.
Published by Houghton Mifflin Company. All rights reserved.
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Example sentences
The distinction is based on how well new models are expected to retain their
  original list price after five years of ownership.
While the list price may give you pause, one thing to consider is that it may
  be the only price that you pay for the trip.
Owners can get the new versions for a fraction of their list price.
Hospitals do this largely because insurers negotiate discounts off the list
  price, creating incentives to inflate charges.
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