local color

noun
1.
distinctive, sometimes picturesque characteristics or peculiarities of a place or period as represented in literature or drama, or as observed in reality.
2.
Fine Arts. the natural color of a particular object as it appears in normal light.

Origin:
1715–25

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Example sentences
Several well-established eateries along the way offer hearty meals, quirky
  specialties, and plenty of local color.
Each photograph captures the local color of a different region.
Iced coffee is a global phenomenon with some good local color.
In doing this, the artist did more than add a touch of local color.
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