Also called logotype.a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
lo·go (lō'gō') n.
pl.lo·gos A name, symbol, or trademark designed for easy and definite recognition, especially one borne on a single printing plate or piece of type.
[Short for logogram and logotype.]
LO·GO (lō'gō) n. A programming language developed for teaching young children. Elementary exercises involve drawing geometric shapes.