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loss-leading

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loss leader

 
Use loss-leading in a Sentence
–noun
a popular article that is sold at a very low price or at a loss for the purpose of attracting customers to a retail store. Compare leader (def. 4).
Origin:
1920–25

Related forms:
loss-leading, adjective
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2009.
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Legal Dictionary

Main Entry: loss lead·er
Function: noun
: something (as merchandise) sold at a loss in order to draw customers —loss–leader adjective
Merriam-Webster's Dictionary of Law, © 1996 Merriam-Webster, Inc.
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