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low-hanging fruit

noun
1.
the fruit that grows low on a tree and is therefore easy to reach
2.
a course of action that can be undertaken quickly and easily as part of a wider range of changes or solutions to a problem: first pick the low-hanging fruit
3.
a suitable company to buy as a straightforward investment opportunity
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Contemporary definitions for low-hanging fruit
noun

something easily achieved or obtained; the most readily achievable goal

Examples

Let's attempt the low-hanging fruit before the more difficult projects.

Word Origin

1984

Dictionary.com's 21st Century Lexicon
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