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loyalty card

noun
1.
a swipe card issued by a supermarket or chain store to a customer, used to record credit points awarded for money spent in the store
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Contemporary definitions for loyalty card
noun

an identification card issued to a customer of a retail establishment by which the customer accumulates credits for benefits or discounts

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