I appreciate "ma'am" comes less naturally to the American tongue than "ma'am" but we make allowances for our guests from overseas.
ma'am, in the leopard dress," he announces over a stolen police car PA system, "you have an incredible rack.
To which one can only reply, then maybe you should have formally made her a princess, ma'am, not a duchess.
also maam, 1660s, colloquial shortening of madam (q.v.). Formerly the ordinary respectful form of address to a married woman; later restricted to the queen and royal princesses or used by servants to their mistresses.