make a pitch for

Idioms & Phrases

make a pitch for

Say or do something in support of someone or something, as in That announcer really made a pitch for Sunday's concert, or Her agent's been making a pitch for her books all over town. This expression originally alluded to an inflated sales talk that was "pitched" (in the sense of "thrown") at the listener. [Slang; late 1800s]

The American Heritage® Dictionary of Idioms by Christine Ammer.
Copyright © 1997. Published by Houghton Mifflin.
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