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make a pitch for

Say or do something in support of someone or something, as in That announcer really made a pitch for Sunday's concert, or Her agent's been making a pitch for her books all over town. This expression originally alluded to an inflated sales talk that was “pitched” (in the sense of “thrown”) at the listener. [ ; late 1800s ]
The American Heritage® Idioms Dictionary
Copyright © 2002, 2001, 1995 by Houghton Mifflin Company. Published by Houghton Mifflin Company.
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