Market re search

market research

noun
the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.

Origin:
1925–30

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Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
market research
 
n
the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends
 
marketing research
 
n
the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends

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