markup

[mahrk-uhp]
noun
1.
Commerce.
a.
the amount added by a seller to the cost of a commodity to cover expenses and profit in fixing the selling price.
b.
the difference between the cost price and the selling price, computed as a percentage of either the selling price or the cost price.
c.
an increase in price, as of a commodity.
d.
the amount by which a price is increased.
2.
the putting of a legislative bill into final form.
3.
detailed instructions, usually written on a manuscript to be typeset, concerning style of type, makeup of pages, and the like.
4.
Digital Technology. detailed instructions indicating the format, style, or structure for an electronic document or Web page. See also markup language.
verb (used with object)
5.
to mark up (a document or Web page).

Origin:
1915–20; noun use of verb phrase mark up

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Etymonline
Word Origin & History

markup
also mark up, mark-up, "amount added by a retailer to cover overhead and provide profit," 1920, from mark (1) in M.E. sense of "target" + up.
Online Etymology Dictionary, © 2010 Douglas Harper
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FOLDOC
Computing Dictionary

markup definition

text
In computerised document preparation, a method of adding information to the text indicating the logical components of a document, or instructions for layout of the text on the page or other information which can be interpreted by some automatic system.
For example, the source of this dictionary is marked up by enclosing cross-references in curly braces which are significant to the World-Wide Web server software.
(1995-03-30)

The Free On-line Dictionary of Computing, © Denis Howe 2010 http://foldoc.org
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Example sentences
But despite the company's success and the high markup on its software, there's
  a limited market for heavy-duty processing power.
Even though various markup languages are being developed, there is still a lack
  of tools supporting such languages.
Because of the steep markup on diamonds, individuals who buy retail and in
  effect sell wholesale often suffer enormous losses.
And though the dollar amount is smaller, the profit markup percentage on
  accessories is much higher than on the new car or truck.
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