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mass marketing

noun
1.
the production and distribution of a product intended to be sold to a relatively high proportion of the population.
Origin
1940-1945
1940-45
Related forms
mass marketer, noun

mass-market

[mas-mahr-kit] /ˈmæsˈmɑr kɪt/
adjective
1.
(of products) produced and distributed in large quantities and intended to appeal to the widest range of consumers.
verb (used with object)
2.
to produce and distribute to the widest range of consumers.
Also, massmarket.
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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British Dictionary definitions for mass marketing

mass-market

adjective
1.
of, for, or appealing to a large number of people; popular: mass-market paperbacks
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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