Advertisement

Advertisement

masstige

[ ma-steezh, ‑-steej ]

adjective

  1. noting or pertaining to goods that are perceived to have prestige or high style but are affordable for a wide range of customers:

    This five-dollar bottle of hand cream is aimed at the masstige market.



noun

  1. the perception of exclusivity and stylishness in goods that are affordable:

    Many teenagers are drawn to masstige.

masstige

/ mæˈstiːʒ /

noun

  1. the impression of exclusivity in goods that are affordable for many people


adjective

  1. (of goods) produced by a luxury brand but intended for the mass market

Discover More

Word History and Origins

Discover More

Word History and Origins

Origin of masstige1

C21: from mass ( market ) + ( pres ) tige

Advertisement

Word of the Day

tortuous

[tawr-choo-uhs ]

Meaning and examples

Start each day with the Word of the Day in your inbox!

By clicking "Sign Up", you are accepting Dictionary.com Terms & Conditions and Privacy Policies.

Advertisement

Advertisement

Advertisement


mass spectrummass transit