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masstige

[ma-steezh, ‐steej] /mæˈstiʒ, ‐ˈstidʒ/
adjective
1.
noting or pertaining to goods that are perceived to have prestige or high style but are affordable for a wide range of customers:
This five-dollar bottle of hand cream is aimed at the masstige market.
noun
2.
the perception of exclusivity and stylishness in goods that are affordable:
Many teenagers are drawn to masstige.
Origin
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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British Dictionary definitions for masstige

masstige

/mæˈstiːʒ/
noun
1.
the impression of exclusivity in goods that are affordable for many people
adjective
2.
(of goods) produced by a luxury brand but intended for the mass market
Word Origin
C21: from mass (market) + (pres)tige
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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