mauve

[mohv]
noun
1.
a pale bluish purple.
2.
a purple dye obtained from aniline, discovered in 1856: the first of the coal-tar dyes.
adjective
3.
of the color of mauve: a mauve dress.

Origin:
1855–60; < French: literally, mallow < Latin malva mallow

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World English Dictionary
mauve (məʊv)
 
n
1.  a.  any of various pale to moderate pinkish-purple or bluish-purple colours
 b.  (as adjective): a mauve flower
2.  Perkin's mauve, Also called: mauveine a reddish-purple aniline dye
 
[C19: from French, from Latin malvamallow]

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Etymonline
Word Origin & History

mauve
1859, from Fr. mauve, from O.Fr. mauve "mallow," from L. malva "mallow;" the dye so called from the color of the mallow plant.
Online Etymology Dictionary, © 2010 Douglas Harper
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Example sentences
Color-block jackets mixed pink, turquoise and mauve and for an added fillip
  reversed to the leather side.
Inside, the couple has pulled up the mauve shag carpet and torn down the
  kitschy wallpaper.
So many sacs are bobbing around that the waves seem to be covered in a veil of
  mauve.
Foot-high mound of white daisies that fade to mauve.
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