media event

a celebration, stunt, spectacle, or other activity carefully orchestrated to attract the attention of the news media.

1970–75 Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
media event
an event that is staged for or exploited by the mass media, whose attention lends it an apparent importance

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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Example sentences
There are times when a press conference or media event is the best way to deliver important information about your program.
The views, captured in a virtual tour shown off by the developer in a media event this week, are indeed stunning.
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