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media event

 - 2 dictionary results

media event

 
Use media event in a Sentence
–noun
a celebration, stunt, spectacle, or other activity carefully orchestrated to attract the attention of the news media.
Origin:
1970–75
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2009.
Cite This Source Link To media event
media event  
n.  

  1. An occasion that attracts prominent coverage by news organizations: "It was a media event with flowing blood and absurdist overtones" (Lance Morrow).

  2. Informal The central figure of such an occasion: "The . . . decision turned the startled author into a media event" (William Zinsser).

The American Heritage® Dictionary of the English Language, Fourth Edition
Copyright © 2009 by Houghton Mifflin Company.
Published by Houghton Mifflin Company. All rights reserved.
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