Concentrated favorable publicity for a person, corporation, candidate, etc: Instead of dealing in the media hype, Coplon should have pursued the reasons (1970s+)
Now I want to get beyond all this media hype that Tareq has put out there.
For a two-man production with a $300 budget and a very loose script, Kanye received a lot of media hype.
Judges too want their 15 minutes of fame, outcomes untainted by media hype be damned.
And once these stories had a name, often a scary one, the media hype began.
The mating scene did not live up to the media hype, but still, it was a very delicate and touching scene.