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media event

a celebration, stunt, spectacle, or other activity carefully orchestrated to attract the attention of the news media.
Origin of media event
1970-75 Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2016.
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Examples from the Web for media-event
Contemporary Examples
  • Knickerbocker SKD also happens to have another client—the Rev. Al Sharpton, with whom Kennedy just had a media-event lunch.

    Unknown Caroline Harry Siegel December 19, 2008
British Dictionary definitions for media-event

media event

an event that is staged for or exploited by the mass media, whose attention lends it an apparent importance
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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