merchandise planning


the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc.
Also called merchandise planning.

1350–1400; Middle English; see merchandise, -ing1 Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
merchandising (ˈmɜːtʃənˌdaɪzɪŋ)
1.  the selection and display of goods in a retail outlet
2.  commercial goods, esp ones issued to exploit the popularity of a pop group, sporting event, etc

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Word Origin & History

late 13c., "commodities of commerce," from Anglo-Fr. marchaundise, from marchaunt (see merchant). The verb is recorded from late 14c.
Online Etymology Dictionary, © 2010 Douglas Harper
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