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merchandising

[mur-chuh n-dahy-zing] /ˈmɜr tʃənˌdaɪ zɪŋ/
noun
1.
the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc.
Also called merchandise planning.
Origin
1350-1400
1350-1400; Middle English; see merchandise, -ing1

merchandise

[n. mur-chuh n-dahyz, -dahys; v. mur-chuh n-dahyz] /n. ˈmɜr tʃənˌdaɪz, -ˌdaɪs; v. ˈmɜr tʃənˌdaɪz/
noun
1.
the manufactured goods bought and sold in any business.
2.
the stock of goods in a store.
3.
goods, especially manufactured goods; commodities.
verb (used without object), merchandised, merchandising.
4.
to carry on trade.
verb (used with object), merchandised, merchandising.
5.
to buy and sell; deal in; trade.
6.
to plan for and promote the sales of.
Origin
1250-1300; Middle English marchandise < Old French. See merchant, -ice
Related forms
merchandisable, adjective
merchandiser, noun
unmerchandised, adjective
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Examples from the web for merchandising
  • She envisioned the newspaper as a virtual merchandising machine.
  • What is more, the multiplier effect of merchandising is growing as children become savvier consumers.
  • In return it gets management fees and royalties on merchandising, food and the nearby hotels.
  • merchandising and promotion are concepts that have not touched the place.
  • Sporting success plus merchandising were given as the key to brand value.
  • With one retailer, the answer turned out to be not the store manager but the merchandising manager, one rank down.
  • They can also collect money from ticket sales and merchandising.
  • And promoters no longer wait to see whether a programme becomes popular before turning it into a merchandising machine.
  • Before you know it you don't have any rights left, including income from gigs and merchandising.
  • It shed its sideline publishing and merchandising businesses and pulled back from producing original animation.
British Dictionary definitions for merchandising

merchandising

/ˈmɜːtʃənˌdaɪzɪŋ/
noun
1.
the selection and display of goods in a retail outlet
2.
commercial goods, esp ones issued to exploit the popularity of a pop group, sporting event, etc

merchandise

noun (ˈmɜːtʃənˌdaɪs; -ˌdaɪz)
1.
commercial goods; commodities
verb (ˈmɜːtʃənˌdaɪz)
2.
to engage in the commercial purchase and sale of (goods or services); trade
Derived Forms
merchandiser, noun
Word Origin
C13: from Old French. See merchant
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Word Origin and History for merchandising

merchandise

n.

mid-13c., "trading, commerce;" mid-14c., "commodities of commerce, wares, articles for sale or trade," from Anglo-French marchaundise, Old French marcheandise "goods, merchandise; trade, business" (12c.), from marchaunt "merchant" (see merchant).

v.

also merchandize, "to buy and sell; to market," late 14c.; see merchant + -ize. Meaning "promote the sale of goods" is from 1926. Related: Merchandising; merchandizing.

Online Etymology Dictionary, © 2010 Douglas Harper
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