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"hypnotism," 1802, from French mesmérisme, named for Franz Anton Mesmer (1734-1815), Austrian physician who developed a theory of animal magnetism and a mysterious body fluid which allows one person to hypnotize another. Related: Mesmerist.
mesmerism mes·mer·ism (měz'mə-rĭz'əm, měs'-)
A strong or spellbinding appeal; fascination.
Hypnotic induction that is believed to involve animal magnetism.