milline rate

noun

one agate line of advertising one column in width appearing in one million copies of a periodical.

Also called milline rate. the charge or cost per milline.

Origin:
mil(lion) + line¹

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2013.
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WordNet

milline
noun
an advertising measure; one agate line appearing in one million copies of a publication

WordNet® 3.0, © 2006 by Princeton University.
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00:10

Milline rate is always a great word to know.

So is ort. Does it mean:

a scrap or morsel of food left at a meal.

a printed punctuation mark (‽), available only in some typefaces, designed to combine the question mark (?) and the exclamation point (!), indicating a mixture of query and interjection, as after a rhetorical question.

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"The only one who has ever been really mysterious." (Joan Crawford); "Her mystery was as thick as a London fog." (Tallulah Bankhead); "In a quick turn of her head, in a frank look, a boyish pout, in that proud glance from lowered lids, so pitying and yet so distant that in others it would be supercilious, in all those expressions of conscious beauty, which when imitated become clumsy, or arrogant, or ridiculous, there is a manifestation of what Hollywood cannot destroy. In the presence of this mystery all that is second-rate can be forgotten." (Cecil Beaton"

-unknown author

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milline rate

mil·line