milline-rate

milline

[mil-lahyn, mil-lahyn]
noun
1.
one agate line of advertising one column in width appearing in one million copies of a periodical.
2.
Also called milline rate. the charge or cost per milline.

Origin:
mil(lion) + line1

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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WordNet
milline

noun
an advertising measure; one agate line appearing in one million copies of a publication 
WordNet® 3.0, © 2006 by Princeton University.
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