Momo Play
A slang term used to describe an investment purely as a momentum play, not worrying about the company's fundamentals.
Investopedia Commentary
This is practiced more often by day traders.
Related Links
Getting to Know Oscillators - Part 4: Momentum
Momentum and the Relative Strength Index
Introduction to Types of Trading: Momentum Traders
Momentum Trading with Discipline
See also: Breakout, Day Trading, Fundamental Analysis, Momentum Fund, Technical Analysis