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motivation research

noun
1.
the application of the knowledge and techniques of the social sciences, especially psychology and sociology, to understanding consumer attitudes and behavior: used as a guide in advertising and marketing.
Also, motivational research.
Origin
1950-1955
1950-55
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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British Dictionary definitions for motivational research

motivational research

noun
1.
the application of psychology to the study of consumer behaviour, esp the planning of advertising and sales campaigns Also called motivation research
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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