name of the game

noun Informal.
the essential element, consideration, or ultimate purpose; key: Profit is the name of the game in business.

1965–70 Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Example sentences
The name of the game is strengthening what you're good at, and compensating for
  your weaknesses.
When it came to products, incremental improvements were the name of the game
  this year.
Whether through mergers, ever-closer alliances or code shares, the name of the
  game for the big carriers is consolidation.
The survival of the fittest is the name of the game in this ever-changing and
  globalizing world.
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