the extent to which a person's or entity's name is familiar with the general public, esp. a celebrity, politician, author, company, etc.
Name recognition depends mainly on marketing.
Even those who think highly of Mizeur as a candidate think that name recognition alone will be enough to doom her chances.
But he also benefited tremendously from name recognition, superior fundraising, and preexisting support within the GOP.
Cain still lags in name recognition, though, at 55 percent among Republicans.