name-calling

[neym-kaw-ling]
noun
the use of abusive names to belittle or humiliate another person in a political campaign, an argument, etc.

Origin:
1890–95

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Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
name-calling
 
n
verbal abuse, esp as a crude form of argument

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Example sentences
And your choice to engage in name-calling is regrettable.
In fact, name-calling is beneath all of us in higher education.
As a result nothing but name-calling and posturing occur.
She shot polite versions of the debate, as well as versions with interruptions,
  shouts and name-calling.
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