Is it farther or further?


[nar-oh-kast, -kahst] /ˈnær oʊˌkæst, -ˌkɑst/
verb (used without object), narrowcast or narrowcasted, narrowcasting. Radio and Television.
to aim a program or programming at a specific, limited audience or sales market.
1770-80, for an earlier sense; narrow (broad)cast
Can be confused
broadcast, narrowcast, simulcast. Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2015.
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Examples from the web for narrowcasting
  • Broadcasting to a very narrow range of audience is called narrowcasting.
  • Some forms of narrowcasting involve directional signals or use of encryption.
  • A new type of narrowcasting is evolving in the form of interactive narrowcasting.
  • More and more systems are being introduced into the narrowcasting market.
British Dictionary definitions for narrowcasting


verb -casts, -casting, -cast, -casted
(transitive) to supply (television programmes) to a small area by cable television
(intransitive) (of programmers or advertisers) to target a specialized audience on radio or television
Compare broadcast
Derived Forms
narrowcasting, noun
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Slang definitions & phrases for narrowcasting



To plan a TV program for a special audience rather than the masses: This ''narrowcasting'' approach may win NBC an unusual distinction (1970s+)

The Dictionary of American Slang, Fourth Edition by Barbara Ann Kipfer, PhD. and Robert L. Chapman, Ph.D.
Copyright (C) 2007 by HarperCollins Publishers.
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