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native advertising
[ ney-tiv ad-ver-tahy-zing ]
noun
- paid advertising content on a website or social media feed that is independently produced by the advertiser but seamlessly integrated into the core content of the site or feed, conforming to its design and format: Compare sponsored content ( def ), branded content ( def ).
native advertising that is almost indistinguishable from the paper’s news stories.
- this type of online advertising, or the practice of advertising in this way.
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Other Words From
- na·tive ad noun
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Word History and Origins
Origin of native advertising1
First recorded in 2010–15
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