negative option

noun
a clause in a sales contract, as for a series of books or records, that provides that merchandise will be sent periodically to the subscriber unless he or she notifies the company in writing that it is not wanted.

Origin:
1970–75

negative-option, adjective
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Based on the Random House Dictionary, © Random House, Inc. 2014.
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Example sentences
State law exempts negative option plans governed by federal law from trial offer notice requirements.
It requires that the defendants disclose all the terms and conditions of any negative option offer.
The defendants also must disclose all material terms of the continuity plans they offer, including any negative option plan.
Sometimes a free month of membership comes with what's known as a negative option.
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