A movement to update Britain's Labour Party by discarding the traditional Labour platform calling for state ownership of the means of production. The movement has been led by Tony Blair, who became prime minister in 1997 after guiding the Labour Party to victory. Under Blair's leadership, Labour again won in 2001, the first time the party had ever won successive general elections.
The Cool Britannia mood of 1997 had looked forward in eager and largely misplaced optimism to the new labour future.
Tony Blair managed to decontaminate the losing Labour brand in 1994 by rechristening his party “ new labour.”