the new rage; the latest fad or trend, esp. in a particular field
Flat-panel televisions are the next big thing.
We just felt like it was the perfect thing to be the next big thing, when Twilight was done.
They were the next big thing in computing in 2008 (said The New York Times), then almost forgotten three tears later.
For most of the past two decades, Microsoft has continually missed the next big thing—the Internet, search, smartphones, tablets.
Here, they try to come up with ways to sell the “next big thing” (the latest Samsung Galaxy) to cell phone buyers.
It may be the next big thing that looks good to government policy people, yet leaves the patient picking up the bill.
But, because I was proclaimed on national television as being "the next big thing," now everyone expects it.
And so, as with cancer, anything with a hint of possible truth is grabbed and trumpeted as the next big thing.
After two days of trawling the fair, here are our favorite wacky new apps that may or may not become the next big thing.
Toppings are trendy; the next big thing is going to be the quality and the blends of the meat patties themselves.
And a person who's done that has stayed alive anyway; and he knows that when his next big thing comes along he'll do that too.