the new rage; the latest fad or trend, esp. in a particular field
Flat-panel televisions are the next big thing.
J. Crew Mercantile, which as of late has only become a name trademarked by the company, could be the next big thing.
For most of the past two decades, Microsoft has continually missed the next big thing—the Internet, search, smartphones, tablets.
Toppings are trendy; the next big thing is going to be the quality and the blends of the meat patties themselves.
But, because I was proclaimed on national television as being "the next big thing," now everyone expects it.
My only daughter who was going to be the next big thing had her son right before she went to college.
Established television critics and reporters are already anointing the project the next big thing in television.
And so, as with cancer, anything with a hint of possible truth is grabbed and trumpeted as the next big thing.
The bigger obstacle is convincing people to let go of their preconceived notions and take the next big thing for a spin.
We just felt like it was the perfect thing to be the next big thing, when Twilight was done.
And a person who's done that has stayed alive anyway; and he knows that when his next big thing comes along he'll do that too.