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off-brand

[awf-brand, of-] /ˈɔfˌbrænd, ˈɒf-/
adjective
1.
not having a recognized or popular brand or name:
an off-brand TV set.
2.
being a cheap or inferior brand or grade:
off-brand batteries that never work when you need them.
noun
3.
a brand or name that is unrecognized or relatively unfamiliar.
4.
a cheap or inferior brand.
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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