[awf-prahys, of-]
offering or dealing in goods, especially brand-name apparel, at prices lower than those at regular retail stores or discount stores.
designating, of, or pertaining to such merchandise: off-price designer jeans.

1980–85 Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Off-price discounters report sluggish sales of winter clothing this fall.
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