o·ver·sell

[oh-ver-sel] verb, o·ver·sold, o·ver·sell·ing.
verb (used with object)
1.
to sell more of (a stock, product, etc.) than can be delivered.
2.
to sell aggressively, as by using high-pressure merchandising techniques.
3.
to emphasize the good points of excessively and to a self-defeating extent: She so oversold the picnic that I became convinced I'd have a better time at the movies.
verb (used without object)
4.
to sell something aggressively.
5.
to make extreme claims for something or someone.
00:10
Oversell is one of our favorite verbs.
So is fletcherise. Does it mean:
to chew (food) slowly and thoroughly.
to steal or take dishonestly (money, esp. public funds, or property entrusted to one's care); embezzle.

Origin:
1570–80; over- + sell1

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World English Dictionary
oversell (ˌəʊvəˈsɛl) [Click for IPA pronunciation guide]
 
vb , -sells, -selling, -sold
1.  (tr) to sell more of (a commodity) than can be supplied
2.  to use excessively aggressive methods in selling (commodities)
3.  (tr) to exaggerate the merits of

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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Example sentences
In the training they give their employees, they make sure they do not oversell
  beer.
It is risky to oversell the virtues of autonomy, for in the end it is not the
  only source of individual obligation.
But let's not oversell our evidence and our models, trivializing everyone who
  still holds opposing views.
Citric acid is a product where the domestic industry sells out its capacity,
  and imports generally oversell domestic producers.
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