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sell-by date

[sel-bahy] /ˈsɛlˌbaɪ/
noun
1.
the last date on which perishable food should be sold, usually established with some allowance for home storage under refrigeration.
Compare shelf life.
Idioms
2.
past one's / its sell-by date, Informal. past one's or its prime; past the period of greatest vigor, success, etc.:
an aging actress, well past her sell-by date.
Also called sell date, pull date.
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Based on the Random House Dictionary, © Random House, Inc. 2014.
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British Dictionary definitions for past sellby date

sell-by date

noun
1.
a date printed on the packaging of perishable goods, indicating the date after which the goods should not be offered for sale
2.
(informal) past one's sell-by date, beyond one's prime
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Contemporary definitions for past sellby date
noun

a date marked on a product, such as food or medicine, after which it should not be sold

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