persona

[per-soh-nuh]
noun, plural personae [per-soh-nee] , personas.
1.
a person.
2.
personae, the characters in a play, novel, etc.
3.
the narrator of or a character in a literary work, sometimes identified with the author.
4.
(in the psychology of C. G. Jung) the mask or façade presented to satisfy the demands of the situation or the environment and not representing the inner personality of the individual; the public personality (contrasted with anima ).
5.
a person's perceived or evident personality, as that of a well-known official, actor, or celebrity; personal image; public role.

Origin:
1905–10; < Latin persōna mask, character. See person

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Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
persona (pɜːˈsəʊnə)
 
n , pl -nae
1.  (often plural) a character in a play, novel, etc
2.  an assumed identity or character
3.  (in Jungian psychology) the mechanism that conceals a person's true thoughts and feelings, esp in his adaptation to the outside world
 
[Latin: mask]

Collins English Dictionary - Complete & Unabridged 10th Edition
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Etymonline
Word Origin & History

persona
1917, "outward or social personality," a Jungian psychology term, from L. persona "person" (see person). Used earlier (1909) by Ezra Pound in the sense "literary character representing voice of the author." Persona grata (1882) is from L.L., lit. "an acceptable person," originally
applied to diplomatic representatives acceptable to the governments to which they were sent; persona non grata is attested from 1904 (pl. is personæ non gratæ).
Online Etymology Dictionary, © 2010 Douglas Harper
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American Heritage
Medical Dictionary

persona per·so·na (pər-sō'nə)
n. pl. per·so·nas or per·so·nae (-nē)
The role that one assumes or displays in public or society; one's public image or personality, as distinguished from the inner self.

The American Heritage® Stedman's Medical Dictionary
Copyright © 2002, 2001, 1995 by Houghton Mifflin Company. Published by Houghton Mifflin Company.
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American Heritage
Cultural Dictionary
persona non grata [(puhr-soh-nuh non grah-tuh, grat-tuh)]

A person who is no longer favored or welcome: “After my angry words with the manager, I am persona non grata at the video store.” From Latin, meaning “an unacceptable person.”

The American Heritage® New Dictionary of Cultural Literacy, Third Edition
Copyright © 2005 by Houghton Mifflin Company.
Published by Houghton Mifflin Company. All rights reserved.
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Example sentences
To create one or two off-kilter personas and have fun.
Structure does not require harsh discipline or unpleasant personas, rather it
  requires scheduled days and achievement praising.
These are but two of the horrifying personas of this president.
He then shepherded his musical personality through a blizzard of artfully
  manipulated public personas.
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