persona per·so·na (pər-sō'nə)
n. pl. per·so·nas or per·so·nae (-nē)
The role that one assumes or displays in public or society; one's public image or personality, as distinguished from the inner self.
A person who is no longer favored or welcome: “After my angry words with the manager, I am persona non grata at the video store.” From Latin, meaning “an unacceptable person.”