phonathon

[foh-nuh-thon]
noun
a campaign to solicit funds or support in which volunteers make phone calls to prospective donors or supporters.

Origin:
phone1 + -athon

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Based on the Random House Dictionary, © Random House, Inc. 2014.
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The important basic principles are repeated as they apply to different phonathon settings.
Phonathon efforts have evolved from trying to secure gifts from return givers to non-givers as well.
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