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[pleyn-vuh-nil-uh] /ˈpleɪn vəˈnɪl ə/
adjective, Informal.
having no embellishments, extra equipment, elaborate packaging, etc.; plain; simple; down-to-earth:
I want a plain-vanilla car without a lot of chrome trim.
Origin of plain-vanilla
in allusion to vanilla ice cream, taken to be the most basic flavor Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2015.
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Examples from the web for plain-vanilla
  • Its biggest bets surround the plain-vanilla business of providing technology infrastructure to clients.
  • The public can look past a politician's plain-vanilla affair.
  • Many of our director cases also involve plain-vanilla insider trading or other self-dealing actions by directors.

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