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city, seat (1888) of Hale county, northwestern Texas, U.S. It lies on the Llano Estacado, a portion of the High Plains between Amarillo and Lubbock (40 miles [65 km] south). The site was surveyed in 1887 by Z.T. Maxwell and E.L. Lowe, who named it Plainview because of the unbroken view to the horizon. The settlement remained a trading post for cattlemen until the railroad arrived in 1907, when it was incorporated as a city.