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play hard to get

Pretend to be inaccessible or uninterested; act coy, especially with the opposite sex. For example, I know he has no appointments tomorrow; he's just playing hard to get, or Nicole is very popular, perhaps because she plays hard to get. [ Mid-1900s ]
The American Heritage® Idioms Dictionary
Copyright © 2002, 2001, 1995 by Houghton Mifflin Company. Published by Houghton Mifflin Company.
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