play in peoria

Idioms & Phrases

play in Peoria

Be acceptable to the average consumer or constituent. For example, We've tested this new soup in several markets, but will it play in Peoria? This expression originated among touring theater companies trying to make sure their productions would win favor in America's heartland, symbolized by the small city of Peoria, Illinois.

The American Heritage® Dictionary of Idioms by Christine Ammer.
Copyright © 1997. Published by Houghton Mifflin.
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