And, like Fox, ABC seems to want to play up limited event-driven programming.
Before the game, Chinese media had been trying to play up the warm-and-fuzzy symbolism of the exhibition match.
Certainly the Obama campaign tried to play up the age difference.
As a result, media and Netizens are tempted to play up sexy angles.
At the heart of the show, Jacobi is stellar as Claudius, who learns to play up his physical failings to mask his own intelligence.
He felt that he must play up at once to the character assigned him.
In vain he attempted to play up in a friendly fashion to the Bolsheviki.
Most men want only, that a woman shall want them, and they shall then play up to her when she has roused them.
He has overtaxed his strength for years, and his nerves are bound to play up.
She waited for my answer this time, and something in the eagerness of her expression begged me to play up to her lead.
Old English plegan, plegian "move rapidly, occupy or busy oneself, exercise; frolic; make sport of, mock; perform music," from West Germanic *plegan "occupy oneself about" (cf. Old Saxon plegan "vouch for, take charge of," Old Frisian plega "tend to," Middle Dutch pleyen "to rejoice, be glad," German pflegen "take care of, cultivate"), from PIE root *dlegh- "to engage oneself," forming words in Celtic, Germanic, Slavic, and possibly Latin.
Meaning "to take part in a game" is from c.1200. Opposed to work (v.) since late 14c. Related: Played; playing. To play up "emphasize" is from 1909; to play down "minimize" is from 1930; to play along "cooperate" is from 1929. To play with oneself "masturbate" is from 1896; play for keeps is from 1861, originally of marbles or other children's games with tokens. To play second fiddle in the figurative sense is from 1809 ("Gil Blas"). To play into the hands (of someone) is from 1705. To play the _______ card is attested from 1886; to play fair is from mid-15c. To play (something) safe is from 1911; to play favorites is attested from 1902. For play the field see field (n.).
Old English plega (West Saxon), plæga (Anglian) "quick motion; recreation, exercise, any brisk activity" (the latter sense preserved in swordplay, etc.), from or related to Old English plegan (see play (v.)). Meaning "dramatic performance" is attested by early 14c., perhaps late Old English. Meaning "free or unimpeded movement" of mechanisms, etc., is from c.1200. By early Middle English it could mean variously, "a game, a martial sport, activity of children, joke or jesting, revelry, sexual indulgence." Sporting sense "the playing of a game" first attested mid-15c.; sense of "specific maneuver or attempt" is from 1868. To be in play (of a hit ball, etc.) is from 1788. Play-by-play is attested from 1927. Play on words is from 1798. Play-money is attested from 1705 as "money won in gambling," by 1920 as "pretend money."
To emphasize; feature; make the most of: Hey, don't play up your bad points
[1909+; fr the featuring of a story in a newspaper]
Publicity; media coverage: The dangers of the Free Trade Agreement are getting more play (1929+)