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point-of-purchase

[point-uh v-pur-chuh s] /ˈpɔɪnt əvˈpɜr tʃəs/
adjective
1.
designating or in use at a retail outlet where an item can be purchased; point-of-sale:
point-of-purchase displays to entice the buyer.
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Based on the Random House Dictionary, © Random House, Inc. 2014.
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Contemporary definitions for point of purchase
noun

a counter display used to sell a product

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