[point-uh
v-pur-chuhs] 
| designating or in use at a retail outlet where an item can be purchased; point-of-sale: point-of-purchase displays to entice the buyer. |
| point of sale n. pl. points of sale A business or place where a product or service can be purchased. Also called point of purchase. point'-of-sale' (point'əv-sāl') adj. |
| Main Entry: | point of purchase |
| Part of Speech: | n |
| Definition: | a counter display used to sell a product |
Point of Purchase - POP
A place where sales are made. On a macro-level, a point of purchase may be a mall, market or city. On a micro-level, retailers consider a point of purchase to be the area surrounding the counter where customers pay. Also known as "point of sale".
Investopedia Commentary
In recent years, the point of purchase for products and services has become an important focus for marketers, because consumers tend to make purchasing decisions on very high-margin products or services at these strategic locations. Points of purchase may be real, as in the case of a "brick and mortar" store, or virtual, as in the case of an electronic retailer that sells goods and services over the internet.
Related Links
Measuring Company Efficiency
Great Expectations: Forecasting Sales Growth
See also: Brick and Mortar, Electronic Commerce - eCommerce, Gross Sales, Margin, New Economy, Old Economy, Same Store Sales
Also spelled: point of salePOP