populari'sation

World English Dictionary
popularize or popularise (ˈpɒpjʊləˌraɪz) [Click for IPA pronunciation guide]
 
vb
1.  to make popular; make attractive to the general public
2.  to make or cause to become easily understandable or acceptable
 
popularise or popularise
 
vb
 
populari'zation or popularise
 
n
 
populari'sation or popularise
 
n
 
'popularizer or popularise
 
n
 
'populariser or popularise
 
n

Collins English Dictionary - Complete & Unabridged 10th Edition
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Populari'sation is always a great word to know.
So is zedonk. Does it mean:
a gadget; dingus; thingumbob.
the offspring of a zebra and a donkey.
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