the quality or fact of being popular.
the favor of the general public or of a particular group of people: His popularity with television audiences is unrivaled.

1540–50; < Latin populāritās a courting of popular favor. See popular, -ity

nonpopularity, noun
overpopularity, noun
semipopularity, noun

1, 2. acclaim, vogue, fashion, fame, repute.
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World English Dictionary
popular (ˈpɒpjʊlə)
1.  appealing to the general public; widely favoured or admired
2.  favoured by an individual or limited group: I'm not very popular with her
3.  connected with, representing, or prevailing among the general public; common: popular discontent
4.  appealing to or comprehensible to the layman: a popular lecture on physics
5.  (usually plural) Also shortened to: pops cheap newspapers with mass circulation; the popular press
[C15: from Latin populāris belonging to the people, democratic, from populus people]

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Example sentences
The beguiling simplicity of crêpes is the secret of their lasting popularity.
Worldwide popularity is in fact the sole downside of operating an icon.
Now, the gap has closed, though her party remains well ahead of all others in
What it sought was a reliable way of measuring popularity to ensure that
  advertisers were paying enough.
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